Consumer Behavior Essay Example for Free

Consumer Behavior Essay 1) How can understanding consumers behavior help companies sell products or services in todays market? Please cite an example from our text or from our YouTube videos and use a personal example. As Steve Jobs states in the YouTube video, all marketing decisions revolve around your customer. Marketing is all about building profitable customer relationships by creating value for customers and capturing value in return in the form of profits. To effectively sell a product/service, understanding how your customers buy your products and services will help you determine when, how and where you should market your products/services and in turn help you grow your business by responding to their needs. Also, if you know what customers buy and how they go about buying particular products, you can more easily spot a need that has not yet been satisfied. For example, if you run a technology company and notice that many of your customers buy educational software from college bookstores, you may recognize that your customers could use a place to buy and automatically download educational software online. Steve Jobs states in the YouTube video â€Å"Give her not what she wants but give her something that she has never dreamt of, and when she gets it she recognizes it as something she wanted all the time†. A very simple example is that of ITunes, which was discovered 10 years ago. Steve Jobs noticed that music fans clearly wanted to download songs they liked in an affordable and easy way rather than driving to Best Buy or some record store to buy them on $15-to-$18 CDs. Jobs took advantage of this opportunity and came out with the iTunes Music Store, which is today the top most online music retailer, and synced it perfectly with a piece of hardware: the iPod. This eliminated the use of Walkman’s, MP3 Players and CD players. Thus, it is important to understand people’s motives (what drives them to buy), and their attitudes (how they feel about a product/service). Knowledge about these psychological characteristics helps companies design and provide products and services that their customers want and need. The book states an example of McDonalds that first started with providing low priced burgers, fries and shakes. But today, with people becoming more health conscious, McDonalds has a reworked menu that provides more choice and variety such as Chicken Nuggets made with white meat, low fat milk jugs, and a line of premium salads. When people think of McDonalds, people think of value – whether it’s a college student buying a burger for a couple of bucks r a working women at the drive through grabbing a breakfast latte that’s a dollar cheaper than Starbucks. I would like to give a personal example of me shopping at the department store called Safeway. I was a frequent shopper at Safeway and every day I would receive emails regarding the deals and discounts on the products I purchase the most. I would also get emails with recommended products to buy and Safeway was able to do this by keeping track of my shopping history. I would actually get lured by reading these emails and go to the store to buy the recommended discounted products. Marketers can benefit from an understanding of consumer behavior so that they can better predict what consumers want and how best to offer it to them. The importance of understanding the consumer behavior is that to know and understand the preferences of different consumers which will enable the marketers to form the marketing strategies accordingly. Businesses that cannot understand how a consumers mind operates will have a more challenging time figuring out how to target a campaign that will attract or catch attention. In order to make the right decision, marketing managers must know how their consumers will react. Before introducing/repositioning any product/service, you must first ask questions like, do people want it? Are there enough people who want it so that it will be profitable to produce that product? Do the people who want it have the economical ability to pay for it? Another important point is that when you know how customers behave in relation to the products youre selling, you have a better understanding of how to provide good service to them, increasing the chance that youll have repeat customers. For example, if you know that customers tend to come to your restaurant because they can get healthy food without waiting for a long time, you could continue training your staff to be as efficient as possible. Identifying the buying behavior of the target market and catering to those behaviors is integral in todays complex society. 2) How can connecting with a culture help influence consumer behavior? Can you give us an example from your personal experience? A peoples culture includes their beliefs, rules of behavior, rituals, style of dressing, religion, etc. Culture is an external factor influencing consumer behavior. Since people with different cultures have different values, they will have different buying habits. A particular company’s marketing strategies should reflect the culture that is being targeted. Failing to do so can result in lost sales/profits/opportunities. Before advertising or introducing any product/service, it is very important to understand the local culture of the population of a particular area, city, or country. For example, the You Tube Video shows that Thailand and Malaysia have a family oriented culture and so the elderly and tradition play a huge part in the commercials as compared to Australia having a very individualistic culture focusing the advert on youngsters. Another example would be if a given country discourages the use of tobacco or alcohol, the potential pool of consumers for these products would be small. Therefore, companies which distribute these types of products should limit advertising in such areas, and focus on other countries where there are no restrictions on the use of such products. A personal example would be that of McDonalds. In India, meat consumption is prohibited in Hinduism. McDonalds did spend time developing a food menu targeted towards no meat eaters. They now offer a lot of vegetarian options, making it a happy place for both: meat and no meat eaters. Another example would be comparing North India and South India. I have to been to both, and have noticed a vast difference in the culture. People in North India prefer breads over rice which is a favorite with people in South India and East India. So many restaurants in South India have 99% rice based dishes. If a restaurant in South India serves more bread based food options, it would likely make less business as compared to restaurants serving rice based dishes. As part of their efforts to convince customers to purchase their products, marketers often use cultural representations, especially in promotional appeals. The objective is to connect to consumers using cultural references that are easily understood and often embraced by the consumer. By doing so the marketer hopes the consumer feels more comfortable with or can relate better to the product since it corresponds with their cultural values.

Dietary Supplements Essay -- Work Out Supplements

  Ã‚  Ã‚  Ã‚  Ã‚  There are many different work out supplements. Some of those work out supplements are Proteins/Amino Acids, Performance Supplements, Energy Boosting Products, and Vitamins.   Ã‚  Ã‚  Ã‚  Ã‚  The first work out supplement we are going to tell you about is Proteins/Amino Acids. One supplement that is made of Protein is called, "The Ultimate Whey Designer Protein." This designer protein is 68% better than egg white and or regular whey. It mixes easy and gives you up to 18 grams of protein per scoop. This supplement will run you the consumer about $26.99 each 2 lbs bottle. This should last you a good 4 weeks. Another protein supplement is Promax Protein. This contains 50 grams of predigested, bioactive protein per serving it also contains less than 1 gram of fat and is sugar free. "Promax contains pure pharmaceutical quality branched chain amino acids," according to the manufacturer. Promax is for maximum growth, plus vitamins and minerals. This would run you about $32.07. That is just a little more than the Ultimate Whey Designer Protein, but this one gives you more than just protein and 68% better than egg white and or regular whey. So you would be smar t in the purchase of the Promax Protein instead of the Ultimate Whey Designer Protein.   Ã‚  Ã‚  Ã‚  Ã‚  Now, we are going to talk about the amino acids that you can buy from a gym or a local supplement store. The "Anabolic Amino Balance" is a foundation of 23 pure crystalline 100% pharmaceutical grade free form amino acids. This is all uniquely balanced and scientifically formulated high in the amino acids found in muscle tissue. This is very high in nitrogen and branched chain amino acids. This is most utilized during intense training and those your muscles need for tissue maintenance and repair. 1 bottle of 250 capsules would run you about $19.85. The other amino acid supplement that we will tell you about is the "Amino Plus". This supplement contains predigested crystalline amino acids which were scientifically profiled for use during periods of intense physical energy demand. "Free and peptide bonded (di & tri Peptides) amino acids from pancreatic digest of pharmaceutical grade casein, silica, hydrogenated vegetable oil and lecithin." A bottle of 250 capsules wo uld cost about $12.93. We would recommend that you use the Anabolic Amino Balance if you are going to use or are using a amino acid capsule to help you with the tis... ... multi-nutrient, vitamin, mineral, amino acid formula, formula includes nature's most powerful energy building and life protecting nutrients." A bottle of 240 capsules would run around about $36.50. Now if you have that kind of money to spend on this kind of product, don't spend the money give it to us! The last vitamin is "Vita Tech Mega Dose Vitamin Pak." This is designed for the competitive bodybuilder and serious athlete seeking to maximize physical performance. Containing a broad spectrum of performance nutrients. Vita Tech provides vitamins, minerals, stress B complex, amino acids, antioxidants, fat burners, and digestive aids, Each packet contains a total of 13 tablets, soft gelatin caps, and capsules.   Ã‚  Ã‚  Ã‚  Ã‚  Overall, dietary supplements really work. You see there is one catch though. If you want to take them you can, but once you do you are hooked and if you don't work out it all turns into fat! Yet, when you do take dietary supplements you put your life into the manufacturers hands! Here is some advice from us, "Work out, but don't take anything to help you build muscle or anything else cause your life's at risk when you do." Bibliography www.dietarysupplements.com

Death Penalty should be Illegal Essay

Each year in America there are about 250 people added to death row and 35 executed. The death penalty is the harshest form of punishment in the United States today. Once the jury has proved a criminal guilty they go to the second part of the trial – the punishment phase. Lethal injection is the most common form of death. Capital Punishment is a difficult issue and there are as many different opinions as there are people. In this country Capital Punishment is not allowed but in America it is legal and it should not be. I think that Capital Punishment should be made illegal in America. The reasons I think that this should be illegal are. Firstly it is possible to execute someone who is innocent. If this does happen it cannot be undone whereas if they had been put in jail they could be released and given compensation. Secondly I think that death penalty is almost not a punishment because you are not around to be punished like if you were in jail with the poor living conditions and no freedom. The opposing side strongest argument would be in 1991; a young mother was rendered helpless and made to watch as her baby was executed. The mother was then mutilated and killed. The killer should not live in some prison with three meals a day, clean sheets, cable TV, family visits and endless appeals. For justice to prevail, some killers just need to die. Another reason I think that Capital Punishment should be made illegal is that life imprisonment without parole serves the same purposes as this at less cost. Right now, to execute someone in The U.S it costs approximately three times the amount it would to have them serve a life sentence in prison. The money used to pay for the death row (including court appeals) comes out of the taxpayer’s wallets. If Capital Punishment was made illegal, this money could go to other projects in need of the funds like building new prisons. A while ago in Britain, a man was released from prison who was wrongly  accused of committing murder. He had been sentenced to life imprisonment, for this murder. While he was in prison he always maintained he was innocent. It took years on campaigning while he was in prison to prove that he actually was innocent. If such a crime like this had been committed in America he could have been put on death row and been executed. If later on they found out he was innocent there would be nothing they could do to bring him back to life. In Britain the man was released and given compensation. There have been cases in America where innocent people have been executed, and this is the main reason I think it should be illegal. I hope most of you will now see the reasons why capital punishment is a waste of time and should not be made legal.

The Theory of Knowledge - 1372 Words

â€Å"That which is accepted as knowledge today is sometimes discarded tomorrow.† We live in a strange and puzzling world. Despite the exponential growth of knowledge in the past century, we are faced by a baffling multitude of conflicting ideas. The mass of conflicting ideas causes the replacement of knowledge, as one that was previously believed to be true gets replace by new idea. This is accelerated by the rapid development of technology to allow new investigations into knowledge within the areas of human and natural sciences. Knowledge in the human sciences has been replaced for decades as new discoveries by the increased study of humans, and travel has caused the discarding of a vast array of theories. The development of†¦show more content†¦By looking up at the sky at night Olber wondered why the sky is dark if the number of stars was infinite. Using his sense perception and reason, Olber was able to deduce that Newton’s model must have been wrong if the sky got dark at night. On the contrary, as the natural sciences being largely based on the perceptions of our environment as well as reasoning, our perception can sometimes deceive us, but is also selective and can be distorted by our beliefs and prejudices. Olber’s observation of the night sky gave him the evidence that there were a finite number of stars, with only observation there is an uncertainty to the accuracy of the paradox and whether this was only true with the way Olber perceived it. Due to the possibility of assumptions in reasoning, for example, using inductive reasoning to explain the darkness of the sky everywhere, by assuming that because the sky is dark at night on Earth it must be so everywhere. However inductive reasoning is flawed as it assumes the observed to be the all the unobserved, and we are therefore making hasty generalisations on the basis of insufficient evidence. How can we know whether Olber’s paradox was not simply due to other unexplained phenomena in physic s? On the other hand, we cannot know whether Olber’s paradox was due to other unexplained phenomena of physics and must therefore require the development of knew knowledge to disprove it. The knowledge shown to be wrong by Olber however wasShow MoreRelatedThe Theory of Knowledge912 Words   |  4 PagesTheory of Knowledge 5. The historians task is to understand the past; the human scientist by contrast, is looking to change the future. To what extent is this true in these areas of knowledge? Life is too short for any individual to make every mistake. We use history to learn where we come from and what caused events of the past to occur. It is important for us to have a strong and in depth understanding of what caused events such as the Renaissance all the way up to World War Two. CreatingRead MoreTheory of Knowledge2963 Words   |  12 Pagesways does the biological constitution of a living organism determine, influence or limit its sense perception? 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